Multi national corporations such as financial institutions, insurance companies, technology firms etc with regional or global presence represent a fairly niche segment of real estate sector. It is often characterised as ‘corporate real estate’ because these entities are multi national corporations that occupy a significant real estate space for its own business and operational needs. Whilst it may have real estate footprints in various cities across a region, these offices have disparate sizes and very distinct needs. By way of example, a financial institution may have a million square feet regional headquarter in Singapore or Hong Kong and multiple smaller offices in various other cities that are no more than 1000 square feet each. Therefore framework agreement represents an opportunistic procurement strategy where the smaller offices are able to enjoy competitive pricing and favourable terms by leveraging on buying power of larger offices.
Framework agreement is a master agreement with broad geographical coverage with selected vendors that comprises pre-agreed unit rates and general conditions where parties can transact from time to time within its validity period based on execution of ‘statement of work’. These individual transactions or otherwise known as ‘call offs’ are executed when there are actual works to be done whether it is internal fit out works, supply and installation furniture and fittings etc. The general idea is that parties can bargain and negotiate based on a collective volume of regional works in advance thereby accruing economies of scale and avoidance of repetitive contracting paper work.
This article examines the basics of framework agreement for corporate real estate sector including strategic procurement rationale behind such umbrella agreement, the actual contractual mechanics of a framework agreement as well as limitations associated with such arrangement. These issues are relevant for both vendors providing goods and services as well as procurement buyers of corporate real estate.
Why Framework Agreement?
Firstly, framework agreement allows consolidation of regional volume of work to secure a more competitive pricing which would otherwise not be available if procurement is executed on a piecemeal basis. This is because the vendor is able to be more efficient in deploying its production resources based on the anticipated timing of each call off and the associated quantity of work. The vendor under the framework agreement is also able to similarly benefit from the economies of scale from its outsourced third party suppliers and subcontractors. By way of illustration, even if a particular transaction involve a limited number of loose furniture through framework agreement, such transaction will still able to benefit from competitive bulk pricing. Whilst the vendor may have limited financial incentive from discounted pricing for a small volume transaction, this is considered a reasonable trade off in consideration of the future larger volume transactions.
Apart from more competitive pricing, framework agreement affords more favourable terms and conditions through consolidated bargaining power. Very often decisions of what contractual and legal concessions to be made or even the choice of standard conditions of contract to be adopted can be influenced by financial motivations. Contract terms that are usually considered as mandatory requirements as a matter of ‘legal policy’ becomes flexible with compelling financial motivations. When transaction volume is sufficiently large, senior executives within the organisation will intervene to make business decisions that may override regular legal and compliance impediments. Vendors are understandably concern when they are carrying out works within the office premises of certain financial institutions where any disruption to the operations of such businesses may give rise to millions of dollars of damages and losses. Therefore vendors typically insist on limits or caps to legal liability in case of breaches of contract. These legal liability caps are even more compelling if the contract in hand involve merely a small or limited volume of work whereby there is no real commercial justification to provide any legal waiver. However some may also argue that since framework agreement has a longer validity period and broader geographical coverage than a one off agreement, the implications of any legal waiver is presumably magnified. This has to be balanced with the fact that any increase in volume of work provides the opportunity for the vendor to develop familiarity and experience with its client’s operating environment. This may significantly reduce the prospect of disruptive incidents when carrying out any works.
Consolidation of regional volume of work through framework agreement opens up the interest of top tier vendors that predominantly focus on larger projects. These top tier vendors with higher level of competence would probably not be interested in the absence of the necessary scale and commercial heft. Building and construction industry much like other economic sectors are organised by tiers, formally or otherwise. In general larger firms with deeper talent pool and greater access to resources are likely to focus on larger projects so as to justify its overhead. Framework agreement in this regard provides the commercial justification for larger vendors to participate in corporate real estate works where its projects may be of varying sizes. By way of illustration, certain financial institutions with regional presence over 20 cities may on average set aside approximately $3million annually for each office for capital expenditure. An aggregate of $60million of expected capital expenditure for the entire region may be appealing for top tier regional contractors that would otherwise not tender for any works below $10million.
How Framework Agreement Works?
As regional framework agreement covers multiple countries with different legal systems and jurisdictions, it is structured differently from typical one off contract that underpins a single transaction. It should also be noted that both the buyer (corporate real estate entities) and vendor (goods and/or services provider) may have different business entities incorporated separately in various countries due to legal, operational, taxation and logistical reasons. Therefore whilst at the basic level a framework agreement is a contract between two parties, in reality it has to accommodate a web of subsidiary or affiliate entities across a region.
Framework agreement should also be sufficiently robust to accommodate details of commercial structure that may vary from jurisdiction to jurisdiction. By way of illustration, given that the parties are multi national corporations, it is likely that the agreed pricing is expressed in US dollars. However transactions may be carried out in various countries based on locally denominated currencies. If the exchange rate of US dollars with these local currencies fluctuate, there has to be an agreement of a foreign exchange hedging mechanism so that the negotiated deal is not diluted by currency fluctuations. Further, the pricing details may also be affected by different taxation regimes such as GST/VAT related indirect tax, tariff, custom levy etc. Whilst the seller do not profit from these tax revenues collected, it is nevertheless part of the pricing burden shouldered by the buyer which has to be considered in the framework agreement. Apart from the commercial and pricing considerations, the legal system varies according to jurisdictions which in turn affects the way in which law may be interpreted in respect of parties’ rights and obligations, dispute resolution avenues available as well as relevant legislations applicable during the execution of the works. Given these multitude of reasons, the framework agreement has to be supplemented with country agreements. Whilst framework agreement represents the overarching regional agreement between the ultimate holding company of each contracting party, the country agreements are executed by selected entities domiciled in every jurisdiction included under the framework.
As mentioned earlier, parties may transact from time to time via the execution of statement of work or call offs. Each statement of work include project information specific to the transaction and are usually signed by the authorised representative of each party where the works are intended to be carried out. Details such as contract sum derived based on the unit rates included in the framework agreement, project duration, descriptions of the scope of works, specifications as well as other particulars previously not included in the framework agreement are set out in such statement of work. References are made to the framework agreement and applicable country agreement so that there are no ambiguities over the complete set of terms relevant to the transaction. There should be little or no negotiation required for the purposes of execution such statement of work so that it does not defeat the purpose of having a framework agreement agreed in advance. Efficiency and brevity should be the foremost considerations in the drafting of the structure of such statement of work.
What Types of Goods/ Services Should Framework Agreement Be Used For?
Products or building related commodities are generally one of the more common types of goods that can be appropriately included under framework agreements. In the context of corporate real estate these include ergonomic office chairs, workstations, carpet tiles etc where these products share certain general characteristics. Firstly these products are transacted based on ‘supply and delivery’ or ‘supply and install’ where there is minimal workmanship expected during the course of installation. The minimum workmanship demand reduces inconsistencies in quality from country to country thereby making it easier to be negotiated in bulk. As the product is likely to be manufactured from a single location by the vendor prior to its distribution to various locations within the specified region, the price of the product concerned should not be different regardless of which city the demand originated from. Therefore the shipping and transportation costs are the only variable which can be itemised separately from the cost of the product.
Secondly, such products are usually subject to certain design consistency and corporate image where the aesthetic are applied in a recurring manner across the region. Whilst there is an aspect of localisation involved in workplace design, the general overriding element of design consistency across the region is one of the notable characteristics of corporate real estate sector. Most of the corporate real estate strategies involving project managers, project controls, procurement, design managers are driven from a single hub supporting the entire region in a bid to ensure resource efficiency and also to operate within certain headcount constraints. Therefore the types of workstations or ergonomic chairs used in Singapore are unlikely to be different from those deployed in Tokyo by way of example. This presents the opportunity for bulk negotiation using framework agreements.
Unlike the supply of goods, the provision of services can be tricky under framework agreement. Examples of transactions that may involve extensive provision of services are internal fit out works, retrofitting works as well additions and alteration works. It is extremely challenging to find vendors that can deliver consistent quality of services across a given region. In the provision of services much is dependent on the vendor’s access to the local workforce as it is generally not economically efficient say to deploy craftsman from Japan to work on projects in India. This could be due to a variety of practical issues such as payment of workers’ levy, availability of employment/work permit and other cross border work restrictions. Therefore it is more likely that a local vendor is able to offer a better value proposition as it relates to provision of services than a regional vendor under framework agreement. Any local offices should not be compelled to transact only with a regional vendor purely due to the existence of a framework agreement in the absence of a viable value proposition. In a bid to overcome the issue of inconsistency in quality of services, some have argued that the client should have the option of ‘nominating’ its preferred domestic service providers to the regional vendor under framework agreement. This can be seriously considered if the regional vendor continue to have a meaningful role to play under the nomination arrangement as opposed to being reduced to a mere payment proxy.
Commercial Considerations – Bargaining Power, Guaranteed Volume, Tier Pricing, Number of Framework Vendors
In a commercial nutshell, both buyer and vendor should accrue more benefit under a framework agreement than a one off contract. In other words, the unit rates should be lower to the buyer and the seller should enjoy a greater revenue or profit through aggregated volume of work. The practical challenge is to realise these benefits by finding common grounds. If the commercial outcome is objectively a one sided deal, say only the buyer enjoys majority of the benefit, the framework agreement is likely to be a short term business relationship or tokenistic at best. In reality however an entirely balanced deal is rare because of disparity in bargaining power. In general there are likely to be more vendors than buyers in the corporate real estate market. There is also an element of branding prestige for a workplace system furniture vendor if it could establish a commercial association with a globally recognised investment bank. Notwithstanding these realities, it is incumbent upon the parties negotiating a framework agreement to understand some of the basic commercial considerations and be able to navigate accordingly.
Corporate real estate buyer relies on its list of capital expenditure projects (Capex list) to filter out its anticipated buying power for any given financial year. This list is usually created through annual budgeting process. By way of example, these buying power could refer to total surface area where new carpet tiles are required for Asia Pacific, total workstations and chairs to be replaced for Europe, Middle East and Africas (EMEA) etc. This list of projects could be shared with pre-qualified vendors considered for framework agreement to commence pricing negotiation. However corporate real estate is also a highly volatile industry where its actual demand may fluctuate quite considerably depending on many factors that are outside the control of the contracting parties. Such externalities include hike in global interest rate, equity market and share price performances, adverse news cycle etc. In this regard, the Capex list can be reduced to a mere projection of likely demand rather than a concrete commitment. From the vendor’s perspective there is a material difference between provisional demand and real demand because of the reluctance to deploy resources until there is a binding commitment. Therefore the vendor’s ability to provide its best and final offer in terms of unit rate pricing is curtailed to the extent that the buyer is unable to make a firm commitment. Whilst the parties could still enter into an agreement based on a provisional demand, the buyer may not be able to enjoy a material discounted unit rate as compared to one off contract, which defeats the fundamental purpose of establishing a framework agreement.
One of the ways to get around this challenge is to include a tiered pricing structure where there will be deeper unit rate discounts in accordance with increased in cumulative quantity transacted. Therefore whilst the buyer is not compelled to make any firm commitment in respect of demand, it will be incentivised to transact where possible in view of the progressive discounted unit rates. Likewise the vendor will not be required to offer any deep discount unless it is supported by actual demand. The parties to a framework agreement will have to establish a system of tracking all the orders made throughout the region so as to accurately determine the cumulative demand and its prevailing unit rate discount. Depending on the validity period of the framework agreement, which usually is set at either one or two year period, the cumulative demand gets reset. Every renewal of framework agreement could also take into consideration of the historical transactions to date so as to determine whether any enhancement could be made to the commercial structure.
Apart from tiered pricing, the buyer can also restrict the number of vendor(s) included in the panel of framework agreement. This may also be an incentive for vendors to offer an enhanced pricing discount notwithstanding the provisional nature in volume of demand. The usual practice is to have two or three vendors for every type of framework agreement e.g. carpet tiles, system furniture, ergonomic chairs etc for purposes of resiliency or redundancy. If the framework agreement is established based on an exclusive sole vendor, it may well provide further commercial incentive.
Vendors should be alive to the fact that for certain types of system furniture framework agreement such as workstations, the vendor’s revenue streams are likely to flow from two sources. These two streams refer to both the initial purchase revenue as well as future recurring servicing revenue. In case of the latter, it is not uncommon for corporate restack works to be carried out from time to time where the existing system furniture had to be dismantled and re-assembled in new designated locations. The original equipment manufacturer or vendor is usually engaged for such work in order to preserve the product warranty when the furniture had to be dismantled and re-assembled.
Limitations To Framework Agreement – Professional And Consultancy Services
As alluded to earlier in the preceding sections of this article, framework agreement has its limitations particularly as it relates to transactions that involve an extensive scope of services such as those that are professional and consultancy in nature. Service level rendered is largely dependent on the individual consultant engaged, rather than the consultancy firm. The lack of consistency can be an issue. Whilst individuals may be employed, professionally trained and developed by the consultancy firm concerned, much is dependent on individual aptitude, personal interest and professional inclination. As these attributes varies from individual to individual, the service level varies accordingly. Unlike manufactured commodity, no two persons are perfectly identical. Those who are more proficient will naturally be more sought after and are unlikely to be available when there is an actual demand or transaction arising from the framework agreement. In all likelihood, the individuals who happen to be available during framework call offs will be assigned to the project in hand. The corporate real estate client will therefore end up ‘training’ or bringing newly assigned consultants up to speed from time to time where required. Given the consequential abortive effort and associated cost, one may be better off relying on ordinary one off agreement than a framework agreement.
Notwithstanding that, some may still favour having framework agreement for provision of services. The justification is that whilst there may be varying level of quality of services from a consultancy firm, parties could agree to a pricing structure that commensurates with its prevailing service level. In other words, the agreed hourly rates should be higher in cities with higher level of services and vice versa. However this strategy implies that a corporate real estate buyer may be expected to engage such framework vendor even if an alternative vendor that may not be under any framework agreement is available to provide a greater value proposition. Ultimately a satisfactory service level should be the overriding determinant of entering into any agreement rather than pure pricing consideration.
Conclusion
Whilst framework agreement is largely a useful procurement strategy for corporate real estate sector, it should be viewed like any tool with its fair share of benefits as well as limitations. One will be well served by being discerning and critical in exercising judgment on when and how to use such tool. To date there is an absence of standard conditions of framework agreement available for use, unlike traditional construction contract. Therefore most template agreements for such framework arrangements are either drafted from scratch or modified from other general commercial contracts. There may be opportunities to develop such framework standard conditions if and when this commercial practice matures.
Koon Tak Hong Consulting Private Limited
